(Digital fencing technology for cattle farmers)

I was approached to develop a go-to-market brand for Drover’s innovative digital fencing platform. The challenge with Drover was creating a brand that felt trustworthy and down to earth to ranchers, while being careful not to drift too far into heritage or nostalgia. We leaned into a visual language inspired by rugged, no-nonsense outdoor brands like YETI, but balanced with a clean aesthetic of modern technology. The result is a logo referencing the iconic form of longhorn cattle horns and a coinciding brand identity that feels practical, confident, and built for the realities of working the land.