Building trust with the hourly workforce

Creating a more approachable brand for the next generation of job seekers

Jobget (a job search app for hourly workers) needed a brand campaign that appealed to both its diverse hourly workforce as well as their hiring managers. I knew the typical briefcase and office visuals associated with “career” category would not resonate with JobGet's hourly audience. Warehouse, restaurant, retail, and delivery jobs look vastly different.

But whether you’re hiring or applying, everyone is ultimately looking for the right match. “Looking” became the foundation for this brand campaign, leading to the creation of a distinctive icon inspired by the emoji language familiar to many younger users. It gave the brand a visual shorthand that felt approachable, recognizable, and intentionally less corporate than the traditional career category.